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SOCIAL MEDIA MARKETING

Advertisements on social media platforms are part of social media marketing, which has emerged as the digital marketing channel with the fastest rate of growth. It is essential for building brand awareness as well as attracting, retaining, and growing a customer base. Social media marketing is essential for search engine optimization and helps create effective content marketing. Social media marketing should be developed in tandem with search engine and content marketing strategies, just like any other digital marketing activities. Plans for digital marketing strategies alone may not achieve the desired levels of efficiency.

The chance to engage with companies or brands is one of the main factors driving consumer interest in social media marketing initiatives. However, when compared to other marketing strategies, social media marketing offers a much more transparent and two-way communication environment.

Customers who prefer direct communication have the opportunity to report grievances, ask questions, and offer positive feedback—a privilege not afforded by other marketing channels. This open channel of communication gives brands the chance to genuinely listen to and value the opinions of their customers.

Using social media for advertising can help your business succeed greatly. You might be passing up important chances if you are not interacting with your audience directly on social media.
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GLOBALLY, MORE THAN 5 BILLION PEOPLE USE SOCIAL NETWORKS.
OVER 2 BILLION PEOPLE USE INSTAGRAM ACTIVELY EVERY MONTH WORLDWIDE.
AVERAGE USER USE 6.7 DIFFERENT SOCIAL NETWORKS EACH MONTH.
MORE THAN A BILLION USER IS ON TIKTOK.

WHY SHOULD YOU WORK WITH US?
Real-Time Ad Performance Monitoring 
We monitor the effectiveness of our ads in real time, which enables us to promptly ascertain audience engagement with our campaigns and respond accordingly. This agile methodology guarantees that we can optimize for efficacy and efficiency by making well-informed adjustments on the fly.

Data-Driven Changes 
Data analysis informs our approach. We use performance data interpretation to strategically modify our advertisements, making sure they are always optimized based on real outcomes and trends.

Expertise Across Social Media
We have extensive understanding of all the main social media networks, and we customize our tactics to the special characteristics and user habits of each network. This expertise enables us to maximize the impact of our campaigns across the digital landscape.

Keeping Up with Platform Evolutions
We make sure our advertising strategies are current and effective by keeping up with the most recent platform changes and trends. In a constantly changing online landscape, we position our campaigns for success by adjusting to the changing digital landscape.

Engaging Visuals and Text for Each Ad
Our strategy is centered on creating attention-grabbing and visually appealing advertising content that effectively conveys the value proposition. By customizing the messaging and visuals for every advertisement, we make sure that our material speaks to the intended audience and inspires interaction and action.

Adjust Content Based on Placement
We understand that various ad placements and platforms call for different strategies. We optimize our content to match the unique context and user expectations of each platform—be it social media, display network, or search—in order to maximize the impact and relevance of our advertisements.
 
Adherence to Rules and Transparency
The foundation of our advertising campaigns is integrity. We make sure our advertisements are truthful and transparent by closely adhering to advertising standards and guidelines. Our audience gains trust from our transparency, which enhances the perception of our brand.

Regular Performance Updates
We think it is important to update our clients on the effectiveness of their advertisements. We offer insights into how ads are doing, what is working, and where changes can be made to improve results through transparent reporting and frequent updates.

Connect on a Deeper Level
We want to make advertisements that do more than just sell; we want to meaningfully interact with users. By creating messages that speak to our audience on a personal level, we foster real communication that strengthens relationships and produces more successful campaigns.

Responsive to Feedback
It is essential to pay attention to and take notes on audience comments and feedback. We can improve our tactics and content thanks to this feedback loop, which helps to keep our advertisements interesting and relevant to our target market over time.

Maximize Return on Investment
Our goal is to make sure that every advertising dollar is used to its full potential. We prioritize attaining the best return on investment by balancing quality and cost effectiveness through targeted bidding, optimization, and bidding strategies.

Optimal Balance Between Cost and Visibility
Achieving the ideal balance between advertising visibility and spending is crucial. We carefully manage our budgets to maximize our total marketing spend by making sure that our advertisements receive a lot of attention without going over budget.

Collaborative Client Relationships
We encourage teamwork by seeing our clients as vital components of our team. Our close collaboration with our clients allows us to guarantee that their brand values and business objectives are reflected in our advertising strategies.

Internal Team Synergy
Our internal teams work together harmoniously, combining their knowledge to create and carry out unified and successful marketing campaigns. Our campaigns are more creative, effective, and successful when we work together.

Continuous Education and Adaptation
The world of digital advertising is constantly changing. We stay ahead of the curve by taking advantage of new advertising tactics and strategies, staying trained, and keeping up with the latest developments in our field.

Utilization of the Latest Tools
Utilizing the most recent tools and technologies is essential to our strategy. We improve the efficacy of our advertisements by employing state-of-the-art platforms and tools, guaranteeing that they effectively reach and engage our target audience.
KEY 
RESULTS
Leads
achieved
1635
Conversion Rate
achieved
16
CPL
achieved
19.97

SERVICES OFFERED

Facebook Ads

Facebook has more than 3 billion monthly active users worldwide, making it the most widely used social media network. There is no greater opportunity for brand exposure and consumer interaction than with this sizable audience pool. Many ad formats, such as Carousel, Image, Video, Slideshow, Collection, Lead, Dynamic, and Messenger ads, are supported by the platform.

Granular Targeting Capabilities
Facebook's custom audiences, lookalike audiences, demographics, interests, and behaviors are just a few of the advanced targeting options that let marketers precisely identify the perfect customer segments. The effectiveness of marketing campaigns is increased since this granular targeting makes sure that advertisements are displayed to the most relevant audiences.
Versatile Campaign Objectives
Numerous marketing goals are supported by Facebook's assortment of ad formats. Every Facebook ad format is optimized for a specific purpose, be it lead generation, content promotion, product sales, or brand awareness. Facebook is an essential tool in any marketer's toolbox because of its versatility.

Instagram Ads

Over 2 billion people use Instagram every month across the globe. Its visually-focused platform is excellent at drawing users in with eye-catching images and videos. There are numerous content formats available on Instagram, such as Photo, Video, Carousel, Stories, IGTV, and Explore.

Visual Storytelling
Because of its visual format, the platform is perfect for storytelling, enabling marketers to emotionally engage consumers with captivating photos and videos. Being visible in a crowded digital space requires this kind of visual engagement.
Access to Younger Audiences
Instagram is a must-have platform for brands looking to connect with Gen Z and millennials because it draws these younger audiences. Because of its large and engaged user base, it presents an excellent opportunity for focused marketing campaigns.
Seamless Shopping Experience
With the help of product tags and "Shop Now" buttons, Instagram's shopping integration turns browsing into purchasing and allows for in-app purchases. For e-commerce companies trying to reach Instagram's visually engaged audience, this feature is priceless.

Twitter (X) Ads

With more than 400 million monthly active users, Twitter (X) is an important component of digital marketing strategies because it acts as a global center for real-time interaction and conversation. Twitter (X) gives brands flexible options to spread their message through a range of ad formats, such as Promoted Tweets, Promoted Accounts, Promoted Trends, and Twitter Cards.

Instantaneous Engagement
Because of its real-time nature, which makes it perfect for breaking news, live events, and topical conversations, brands can engage with audiences instantly and stay visible and relevant.
Trend Capitalization
Through the use of hashtags on the platform, brands can participate in or start viral trends, increasing their exposure and involvement in public discourse.
Direct Consumer Interaction
Twitter (X) facilitates direct communication with customers, enabling customized interaction and feedback, thereby improving customer relations.

LinkedIn Ads

With more than 700 million users, LinkedIn is the most popular platform for professional networking and provides unmatched chances for business-to-business (B2B) marketing and developing a professional brand. The advertising solutions offered by the platform, such as Display Ads, Dynamic Ads, Sponsored Content, and Sponsored InMail, allow for precise targeting and professional audience engagement.

B2B Marketing Hub
LinkedIn's professional audience base makes it a treasure trove for business-to-business (B2B) marketing strategies, allowing for focused outreach and interaction with professionals in the field.
Precise Audience Targeting
LinkedIn's sophisticated targeting functionalities enable marketers to target particular demographics according to job titles, industries, and companies; this guarantees the delivery of highly relevant and efficient campaigns.
Authority and Thought Leadership
It is the perfect venue for thought leadership and industry authority building, giving brands the ability to communicate professional content, trends, and insights that speak to their target market.

Snapchat Ads

With more than 400 million active users each month, Snapchat primarily draws in users between the ages of 18 and 24, providing brands with a direct line of communication with this younger audience. In order to facilitate innovative and engaging brand experiences, the platform offers a variety of ad formats, including Collection Ads, Story Ads, Commercials, Filters, and Lenses.

Targeted Youth Demographics
Because of its significant age demographic bias, Snapchat is an essential platform for marketers aiming to reach millennials and Gen Z consumers.
Immersive AR Experiences
Enhancing brand recall and engagement, its augmented reality features—such as Lenses and Filters—offer special chances for immersive and interactive brand engagements.
Ephemeral Content Appeal
Because Snapchat content is transient, users are more likely to view and interact with it knowing that it will not be available for long. This leads to higher engagement rates.

Pinterest Ads

With 450 million active users each month, Pinterest is a visual discovery engine that is ideal for connecting brands with audiences looking for ideas and inspiration. A range of ad formats, such as Promoted Pins, Shopping Ads, Carousel Ads, and Video Pins, are supported by the platform to meet various marketing goals and present products in an eye-catching visual style.

High Shopping Intent
Since they use Pinterest to find inspiration and ideas, users frequently have a high intent to buy. Because of this, Pinterest is a priceless resource for helping prospective buyers decide what to buy.
Visual Product Discovery
It gives brands a special chance to showcase their goods in a visually appealing way, which improves product attractiveness and discovery. Users are more likely to act when content is presented visually and in line with how they interact with it.
Extended Content Lifespan
Pins on Pinterest have a lengthy "shelf life," in contrast to other social media sites where content disappears fast. This implies that well-made Pins can provide consistent visibility and value for much longer periods of time by continuing to drive traffic and engagement.

TikTok Ads

TikTok, which has over 1 billion monthly active users and offers brands a wide range of reach and engagement opportunities, has quickly emerged as a social media hotspot, particularly among Gen Z. TikTok's content formats encourage innovative and captivating brand campaigns. These formats include In-feed Video, Brand Takeovers, Hashtag Challenges, and Branded AR Content.

Unprecedented Growth and Reach
Because of TikTok's rapid expansion, brands can reach a large and active audience, which is especially appealing to younger audiences searching for real and interesting content.
Viral Content Creation
By fostering the production and dissemination of viral content, the platform's architecture enables marketers to run innovative campaigns that generate a sizable amount of organic reach and engagement.
Interactive and Engaging Campaigns
TikTok's branded augmented reality content and hashtag challenges promote user involvement and content production, resulting in interactive marketing campaigns that effectively connect with viewers.
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For over 25 years, Poligon Interactive has been at the forefront of the digital revolution, guiding global brands through significant digital transformations. From pioneering web development to adopting AI-driven marketing strategies, we have been the reliable partner for brands aiming to lead in their respective fields.
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