Generating High-Quality Leads for Incom Real Estate with Precision PPC & Social Ads
In the highly competitive real estate market, visibility is not enough; intent is everything. Incom Real Estate, a prominent name in the industry, partnered with Poligon Interactive to transform their digital advertising strategy. By moving away from generic traffic and focusing on high-intent audiences, we successfully turned their digital channels into a sustainable lead generation engine. This collaboration leveraged the power of Google Ads and Meta Ads to connect prospective buyers and sellers with the right property solutions at the right time.
Objectives
Our primary goal was to optimize the ad spend to capture not just “clicks,” but “conversions” that hold real business value.
Generating Qualified Real Estate Leads
The real estate cycle is long, and casual browsers are common. Our objective was to filter through the noise and target individuals who are actively searching for properties or real estate services, ensuring a higher quality of leads for the sales team.
Maximizing Budget Efficiency (Lower CPL)
With high CPC (Cost Per Click) rates in the real estate sector, budget management is critical. We aimed to reduce the Cost Per Lead (CPL) by improving ad relevance and landing page experiences, ensuring every dollar spent contributed to a tangible result.
Strategies
To dominate the digital landscape, Poligon Interactive deployed a synchronized strategy across Search and Social platforms, specifically tailored for the real estate market.
Precision Search Engine Marketing (Google Ads)
We didn’t just bid on keywords; we targeted intent. By utilizing granular keyword strategies—focusing on specific locations, property types, and high-intent search terms—we ensured Incom appeared exactly when potential clients were ready to make a decision. Negative keyword lists were rigorously updated to prevent budget wastage on irrelevant searches.
Targeted Social Media Advertising (Meta Ads)
Real estate is visual. Utilizing Facebook and Instagram, we showcased listing portfolios and brand value propositions to highly segmented audiences. Through advanced targeting options (demographics, interests, and behaviors) and Retargeting campaigns, we re-engaged users who had previously visited the website, keeping Incom top-of-mind during their decision-making process.
Results
Through continuous A/B testing and algorithmic optimization, the campaign delivered significant improvements in key performance metrics, proving the effectiveness of a targeted digital strategy.
Surge in Qualified Leads
The campaigns successfully drove a high volume of form submissions and inquiries from users with genuine intent, directly feeding the sales pipeline.
Optimized Conversion Rates
By aligning ad copy with landing page content, we achieved a conversion rate well above the industry average, validating the quality of the traffic driven.
Reduced Cost Per Acquisition
Smart bidding strategies and quality score improvements resulted in a more efficient use of the budget, lowering the cost required to acquire each new customer.
Enhanced Brand Visibility
Beyond leads, the consistent presence on search results and social feeds significantly strengthened Incom’s brand authority in the target regions.
Conclusion
The success of the Incom Real Estate campaign reinforces Poligon Interactive’s expertise in the property market. By combining the technical precision of Google Ads with the visual reach of Meta Ads, we demonstrated that a data-centric approach is the key to unlocking growth in the real estate sector.
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